Innovative, customized, business-building communications solutions

Big agencies are good. Big agencies
are rarely great.

WHY?

They are stuck in a time warp, faced with legacy investments that stifle innovation. Their size can make it difficult to take advantage of the full PR toolkit and the most progressive solutions to client issues and opportunities. The most senior and talented individuals are often preoccupied with agency administrative challenges, revenue generation and stock price growth and not focused on client business. Holding company profit pressure leaves little room to reward talent, which is why the industry faces 30+% turnover year on year. All this leads to formulaic work that checks a box but doesn’t innovate, excite or customize. That’s where X2PR can help.

THE X2 DIFFERENCE

TALENT

The A-team
every time
With talent grounded in today’s digital and social world, we have the right combination of skill and experience to collaborate with client and multi-agency teams to design AND deliver with excellence.

STRATEGY

First Rule of X2:
No Formulas
Every client’s issue and opportunity is unique and deserves a thoughtful and data-driven strategy that is designed to work holistically across the marketing mix and deliver on business objectives.

RESULTS

“The only strategy your customer ever sees in the marketplace is what you execute.”
– A.G. Lafley, former P&G CEO
To ensure our strategy delivers, we begin with a clear understanding of our client’s desired outcome. All communications activities are geared towards achieving this outcome – Period!

LEARN MORE ABOUT WHAT WE DO

X2PR is a female owned and operated business.