Innovative, customized, business-building
communications solutions
Big agencies are good. Big agencies
are rarely great.
They are stuck in a time warp, faced with legacy investments that stifle innovation. Their size can make it difficult to take advantage of the full PR toolkit and the most progressive solutions to client issues and opportunities. The most senior and talented individuals are often preoccupied with agency administrative challenges, revenue generation and stock price growth and not focused on client business. Holding company profit pressure leaves little room to reward talent, which is why the industry faces 30+% turnover year on year. All this leads to formulaic work that checks a box but doesn’t innovate, excite or customize. That’s where X2PR can help.
THE X2 DIFFERENCE
X2PR is a female owned and operated business.