“The most effective ideas seem so obvious upon execution and that's because they are built on a deep human insight that is impossible to resist.”
- Beth Balsam, Founder, X2PR
Beth Balsam, Founder
Beth Balsam has spent her career helping brands and companies reach their business and communications objectives via strategic communications programs. Most recently, she served as Hill+Knowlton’s U.S. CEO and president. She is an award-winning strategic communications leader with vast experience in consumer branding, lifestyle marketing, issues management and corporate social responsibility, as well as a reputation for being an excellent counselor, team-builder and connector.
Prior to H+K, Beth spent 11 years at Citizen Relations, most recently as a managing director with the responsibility of managing the firm’s global relationship with Procter & Gamble. She previously served as general manager of the firm’s New York office. Prior to Citizen, Balsam was a senior vice president at FleishmanHillard, where she spent eight years working with P&G, Hasbro and other consumer brands. Previous to that, she served in-house at Revlon.
Beth has been instrumental in creating or enhancing campaigns that have won every marketing industry award, including Pampers/UNICEF One Pack = One Vaccine, Scrabble’s 50th Anniversary, and a Cannes Award for the Trust Your Power campaign featuring Derrick Coleman for Duracell.
Get to know Beth: