We're passionate marketers with deep
expertise in communications.
Our programs are built on deep human truths that get people talking, sharing and buying.
The marketing landscape has changed dramatically over the last few years — as have the means by which people take in and share information. The most effective way communicate to modern audiences is to create truly holistic campaigns with social value or digital currency. As master collaborators, we work hand-in-hand with partner marketing agencies to create award-winning, business-building programs.
"I've known Beth for over 15 years. She's one of the best and brightest in the business. Her ability to know AND understand her partner's objectives and goals, an ability to think strategically and the ability to execute with excellence, lead to programs and ideas that deliver true business results. No matter what business unit (or company!) I was part of I always looked for ways to get Beth involved."
"Beth is the consummate professional and business partner. She moves past the client-agency relationship and becomes an indispensable team member, adding deep expertise in communications and mastery in brand building."
"Beth and her team consistently impressed me with their ability to apply unexpected creative to the gaming category during my tenure as VP of corporate communications at Hasbro, Inc. Importantly, Beth is a uniquely versatile communications leader, with an ability to bring to the table an ideal mix of strategy and creativity. These attributes, together with Beth's outstanding instincts and experience, resulted in Beth and her team delivering programs that were built to generate impactful publicity and spark strong consumer interest for iconic brands."
"Beth is one of the sharpest brand and business builders I have ever seen. She always starts with her client's business objectives and then works seamlessly with the client and other agencies to develop programs that drive strong results."
"Beth Balsam is one of the most talented PR professionals I've worked with in the agency world. She is hyper focused on meeting her client's business objectives with a strong sense of collaboration with other agency partners. Her ultimate goal is to develop communications programs that yield strong business results. Beth has years of experience in the world of "brand building" with her creative ability to recommend strategies and campaigns that address key brand barriers and opportunities. She is a true partner with passionate ownership of her clients' business."
"Beth is a legend in the agency world who generates respect and loyalty from clients and colleagues alike. Her reputation as a results driven leader makes clients want to hire her and her humanity and hilarity makes her teams love her!"