Influence and advocacy are at the core.
This is a hard time for companies and brands. Trust is at an all time low and consumers are faced with a myriad of choices. Editorial or influencer recommendations and advocacy from trusted sources is more critical than ever to building a brand.
The lines between PR and advertising are blurring and X2 takes advantage of this to offer clients the most thoughtful and fully leveraged programs to deliver results along the PESO (paid, earned, shared, owned) continuum.
suite of services
| Program Development | Social Listening |
| Creative Facilitation | Media Planning |
| Media/Influencer Outreach | Media Training |
| Event Production | Crisis/Issues Management |
| Content Development/Digital Storytelling | |